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Larry Gaynor is the founder and CEO of TNG Worldwide, a Gallup-based organization focused on driving customer success through e-commerce fulfillment technology. The firm manufactures more than 2,000 products and leads the beauty industry in innovation. In addition to managing his company, Larry Gaynor has been publishing a popular CEO blog for many years.
Running a successful blog that appeals to the public requires several strategies. One such method is to include lots of images in the article. Several popular arts and creative blogs use imagery so that people can scan a website easily. Pictures and videos help break up text and enhance the visual appeal.
Just like an online journal, a blog needs a content focus. There should be a regular schedule for posting articles and a similar style used in writing them. The more consistent and familiar the contents are, the more likely people are to return.
Readers appreciate when the identity of the blogger is revealed. People tend to follow people, not brands. If possible, the blog’s About section should include a photograph of the blog author. Offering a personal slant may encourage trust and foster a loyal and happy returning audience.
